The data already exists.
Its condition is what holds you back
In most organisations there is no shortage of geospatial data: it has piled up.
Deliverables from a succession of contractors, partial exports, coordinate systems
that do not match, attributes named differently from one file to the next, and
three versions of the same network with no date or author.
Producing a map on that basis gives you a wrong map, delivered fast. The useful
work starts with the clean-up: checking, realigning, normalising, deciding which
source is the reference. It is less spectacular than a rendering, and it is what
decides the rendering's worth.
The question I am asked is almost always about format. The right question is the
condition of the content.
A map produced from data that has not been cleaned up is a wrong map, delivered fast.